Benefits of SEO Content

Recent changes to Google’s search result algorithms have increased the need for well written content on websites seeking to increase their rank. Rather than rewarding sites who simply stuff web content with keywords, Google now bases a website’s rank on how relevant and useful these keywords are to its visitors. While the benefits of well written on-site content are obvious, many overlook the benefits of off-site content when planning their SEO strategies. Similar to on-site content, off-site content can also help increase rank, traffic, and encourage a response from website visitors.

There is a wide array of SEO techniques, but the most commonly used strategy is known as link building. Link building is essentially an online popularity contest. The more credible links a website has linking back to it from other websites, the higher it will be ranked by Google. However, while quantity is important, quality is seen by Google as a better indicator of how useful a website may be to those searching for specific content. In other words, a single link on a large, reliable website is much more effective at raising one’s rank than are several links on smaller, unreliable sources.

As previously mentioned, the more useful an article is to a website’s visitors, the more likely readers will be to share it. For this reason, many businesses use professional copy writers to help create shareable articles.

Well designed and written websites can encourage visitors to naturally share and link back to a website they like. These natural links are among the most effective factors determining the ranking of a website in Google’s eyes. As stated above, links are all about quality as opposed to quantity. The better the content on a website, the more likely it is that a large reliable source will find it, like it, and link back to it.

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The Difference Between Provisional and Non-Provisional Patents

One of the most common dilemmas inventors face is how to protect their ideas and inventions. In the U.S., patent laws exist in order to protect physical and intellectual property developed by inventors. According to the website of patent attorneys Gagnon, Peacock & Vereeke, P.C., a patent grant to an inventor confers the right to exclude others from making, using or selling an invention. Though filing for a patent may seem like common sense, choosing the type of application to file can often be a long, difficult, and confusing process.

Whether to file for a provisional or non-provisional patent can be determined by looking at several factors such as financial conditions, stages of development, tolerance for risk, and the marketing process. While they may seem like two mutually exclusive processes, it is important to note that they are simply two different routes one can take to reach the same goal. If one files for a provisional patent they must still file a non-provisional patent within a one-year period to maintain protection for their invention or idea.

The main difference between the two types of patents is flexibility. Once a non-provisional patent is filed, the inventor can no longer make changes to that patent if further developments are made to the product. With a provisional patent, an invention is protected for a period of 12 months during which an inventor can continue to fine tune their invention. Because provisional patents are not final, an inventor can include any changes made to their invention when they file for a non-provisional patent. In addition, the extra time allows an inventor to conduct market research before choosing to file for a more expensive non-provisional patent.

Another difference between the two is cost. Non-provisional patents are much more complicated and costly. Additional cost are often associated with non-provisional patents due to fact that many inventors must hire a patent attorney to help with the application, While provisional patents have a much less complicated application, it is often not recommended for inventors to file for these patents on their own. This is because a poorly written application can limit the protection an inventor receives for their idea.

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Passenger Van Safety

As the most popular traveling month begins, many Americans chose to travel by way of America’s highways. As a result, it is not uncommon for larger families to rent passenger vans to comfortably get them to and from their destinations. Unfortunately, for several years now, the NHTSA has warned travelers about the dangers of these large vans. According to the website of Ravid and Associates, accidents can result from unavoidable and unpredictable circumstances. However, the sad truth is that many accidents are the result of carelessness or recklessness on the part of others. As a result of their design, passenger vans are particularly sensitive to rollover accidents. In addition, many inexperienced drivers are often unaware of the different driving dynamic of these awkwardly long and narrow vehicles. However while these vans are inherently less safe than smaller passenger vehicles, one of the most important things passengers can do to lower their risk of injury in an accident is to wear their seat belt.

With over 9 million motor vehicle accidents being reported annually in some recent years, it is concerning to know that the NHTSA has warned that 88 percent of people killed in rollover crashes involving 15 passenger vans were not wearing their seat belts. Unfortunately, for many, wearing a seat belt and being knowledgeable of a large van’s driving characteristics may not be enough to protect themselves from the danger of these vehicles. As previously stated, negligence by third parties can result in serious injury or even death from an accident involving 15 passenger vans.

For example, the website of the Vucci Law Group states that accidents can occur while passengers are being transported to and from excursions by cruise ship companies. According to the NHTSA, several outside factors contributing to a decrease in van safety include passenger overloading, unmaintained suspension and steering components, and underinflated or old tires.

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Product Liability Vs. Medical Malpractice

When patients are injured as a result of a dangerous drug or defective medical device, it is important that the party at fault be determined not only to be held accountable, but to also prevent others from suffering similar unfortunate outcomes. Because laws involving medical manufacturers differ from those involving medical practitioners, legal help is often necessary to accurately determine who is liable for any wrongdoing. However, even with the help of a legal expert, the line between who is at fault is not always clear.

Recent examples of cases involving a medical device known as the da Vinci Surgical Robot demonstrate how liability can often be determined on a case-by-case basis. The medical device was originally designed to give surgeons better range of motion and provide patients with less invasive surgeries with faster recovery times. Unfortunately, it is possible for the robot to cause burns and tears of intestines, punctured blood vessels, severe injury to the bowels, excessive bleeding, and death. In one case, the manufacturer has been found liable due to design flaws that lead to the death of a 24 year-old woman. Other cases have resulted in both doctors and hospitals being found guilty of medical malpractice due to improper use and lack of training.

Another case in which the lines of accountability are blurred involve the birth control drugs Yaz and Yasmin. Having found the drugs to increase the risk of blood clots in women, along with other serious side effects, the FDA forced the manufacturer, Bayer Pharmaceuticals, to update their warning labels in order to inform women of the associated risk. However, while in some cases simply informing doctors and patients about risk via labels relieves manufacturers of any duty to patients using their drug, they may still be held accountable for their drug’s defects. According to the website of Williams Kherkher, it is essential that any company, like Bayer, that manufactures and releases dangerous medications be held accountable for their side effects.

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Debt Collectors and the Fair Debt Collection Practices Act

Whether due to unexpected or personal circumstances, individuals can become overwhelmed with debt they can no longer handle. Understandably, creditors have a right to claim any money they are owed. These creditors can resort to unethical or illegal behavior when seeking repayment. As a result, individuals subject to harassment may incur additional emotional pressure on top of the stress associated with being unable to pay off their debts. Fortunately, legal measures such as the Fair Debt Collection Practices Act (FDCPA) protects individuals from creditors who resort to harassment in an attempt to collect what they are owed. According to the FDCPA, debt collectors are required to send all information in writing regarding any claims they make against an individual within five days of initial contact.

The FDCPA also gives individuals the right to dispute any claims against them by submitting a written letter to the creditor. However, though intended to protect debtors, the FDCPA gives creditors the right to renew a claim if they submit proof of the debt. Seeking payment over the phone is a common practice by many creditors. However, the FDCPA  places restrictions on debt collectors regarding what they can say or do over the phone. Some of these restrictions include using abusive or obscene language, harassing with repeated calls, calling between 8 a.m. and 9 p.m. or at work without a debtor’s permission, discussing debts with others apart from an attorney, making false threats, claiming to be an attorney or law enforcement official, and misrepresenting the amount owed.

It is recommended that individuals keep records of all conversations and voicemails as well as a record of the day and time collectors call, the name of the agency, and the amount they state one owes.

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